Sparks Group Announces New Name and Corporate Branding

The Washington, DC area’s premier, full-scope provider of professional, technical, creative, and administrative talent to the area's top employers continues to build on its relationship-driven, industry-focused approach to saving the day and lasting staffing success

Rockville, MD – November 10, 2016 - Sparks Group, the Washington, DC area’s leading temporary staffing and full-time recruiting services provider, announces today that it has launched a new name and corporate branding platform. Known by several names, including SPARKS, Sparks IT Solutions, and Sparks Personnel throughout its evolution since its founding in 1970, the company delivers a full range of Professional Services and an expert, industry-focused recruiting team to drive maximum value to its clients seeking staffing placements.

More than ‘just a staffing firm,’ Sparks Group goes beyond the traditional approach to filling job vacancies. Instead, its team builds lasting relationships with clients over the long-term, including diving deep into each company’s culture, mission, solutions, products and employee style, to be their partner and trusted resource when the need to seek key employees arises. Additionally, Sparks Group’s recruiters are experts themselves in the specific division in which they work - the company’s focus divided into four- Office, Accounting and Finance, IT, and Creative. This expertise and ‘real life’ background allows these recruiters to deeply understand their clients’ needs and goals in the context of each field and discipline.

In the more than 45 years since its founding, Sparks Group has served top companies in every industry across the metropolitan Washington, DC area, and has been recognized by several ranking lists on the local and national scales, including the Fortune 500 and The Washington Post as a Top Workplace in the DC area. Representing highly-educated professionals ranging in age from 18-80 to fill positions ranging from administrative support to executive-level positions, Sparks Group’s professionals also use a Quality Control System to consistently check the status of their efforts and client service, and ensure top levels of efficiency and value are upheld.

“We are proud to announce our new name and brand messaging to fully highlight our expanded range of capabilities and the value we deliver our clients across multiple industries to meet their current and long-term staffing needs,” Sparks Group’s CEO and Owner, Stephen Sparks said. “Since our founding it has been a critical aspect of our approach to build lasting relationships with our clients that go beyond just filling a vacancy or finding them the next opportunity. In the current market, where employees change jobs every 18-24 months, it is core to our mission to truly understand our company clients and talent not look at them just as numbers; and to have them know we are here for them whenever they have a specific need, question or concern. We look forward to building on this expertise in the next phase of our growth and evolution as a company.”

For more information about Sparks Group and its services, please visit www.sparksgroupinc.com.

About The Sparks Group

Founded in 1970, Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading Temporary Staffing and Full-Time Recruiting Services Provider. Sparks Group recently ranked as one of the Top Workplaces in the DC Area, according to the Washington Post and regularly ranks as one of the top staffing and recruiting firms in North America by Inavero and CareerBuilder. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Our areas of specialization include: Accounting and Finance, Administrative and Office Support, Contracts and Acquisitions, Customer Service and Call Center, Human Resources and Talent Acquisition, Information Technology, Paralegal/Legal Support, and Creative and Marketing. For more information about Sparks Group, please visit www.sparksgroupinc.com.

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