Creative recruitment refers to the process of identifying, reaching out to, attracting, interviewing, and placing job seekers specializing in creative roles, spanning roles in design, marketing, and content production focuses. For many businesses, these roles are essential in promoting a company’s presence online and out in the everyday world.
Why Is Creative Recruitment Important?
Creative positions may exist within several industries, but their importance revolves around adding artistry and innovation to digital, written, video, and other formats and platforms. They often enhance or create the “wow” factor when visiting a website or when viewing a video. Additionally, employees in creative functions are often skilled at helping companies translate and break down complicated concepts into easily-understood visual assets. This makes even complex ideas accessible to the user, helping to promote awareness and boost revenues. Creative talent helps remove the bland from our world and help ensure organizations make their mark on the world where their brand can be remembered.
Broken down by focus, here are some of the most notable needs for highly-skilled, creative talent:
1. Graphic Design
The Internet and various social media platforms are integrated directly within most of our lives. Businesses seeking to stay relevant must recruit creative talent to help promote their brand and products. With an ever-increasing importance on digital presence, companies require skilled designers to keep their website pages and advertisements fresh and modern.
2. Content Production
Marketing teams shifting to a digital format require the right content to nurture leads and prospects and facilitate their progress along the buyer’s journey. To accomplish this and keep up with the content production demand, marketers often hire freelance or permanent content writers to produce the forms of deliverables they require, including eBooks, blogs, ad copy, emails, and website copy.
In this situation, it is key to support open communication and collaboration between marketing strategists, content production, and designers. It is critical, to deliver the most effective assets, that the team is aligned to the purpose of the content, to tie together copy and visual elements for clarity in messaging and drive value for the target audience.
3. Video Production
Consumers increasingly prefer video formats over written formats to consume information and is showing no signs of slowing down.
At a glance:
- 88% of businesses use video as a marketing tool1
- 78% of people watch online videos each week, with 55% of people viewing digital videos daily
- 92% of users watching mobile videos will share them with others2
- 72% of consumers prefer learning about products or services through video3
- Mobile video viewership increases by 100% each year4
Related Reading: 6 Ways to Successfully Recruit Digital Marketing Talent
What Creative Positions Are In Demand?
Creative positions cover a wide range of focuses including graphic design, marketing, writing and content creation, and video production.
In 2018, the Bureau of Labor Statistics (BLS) made predictions about the average number of open positions in creative industries for each year between 2016 and 20265. BLS expects there to be:
- 26,000 openings each year for graphic design positions, which was the most in-demand creative position
- 40,000 open positions for media and communication positions, with writers and authors making up 12,600 openings each year
- 6,600 multimedia artist and animator positions
According to the BLS, those seeking creative positions should have the following skills:
- Technical skills, especially involving tools and equipment required for those roles
- Communication skills to share creative ideas through writing or speaking
- Networking and self-promotion skills to spread awareness about their work or products
How Can a Staffing Agency Help With Creative Recruitment?
A creative staffing agency can help companies expand their hiring reach to identify highly skilled job seekers and passive candidates. Recruiting firms provide organizations with an expertise advantage because of the connections they nurture within their served industries so they can monitor market trends to stay ahead of skill gaps and experience needs. Agencies strive to stay up to date on candidate trends as well to inform companies about the preferred office environments and career growth opportunities job candidates are seeking for their next job.
Creative staffing agencies can take the burden of identifying and interviewing job seekers off an organization’s HR team so those employees can focus on more important tasks, saving time and money. Recruiting firms can also increase employee retention by placing great fit talent to promote long-term success and remove hiring roadblocks, such as overcoming competitive job environments.
Our Creative Recruiting Services
Sparks Group is a national staffing and recruiting firm specializing in marketing and creative staffing services. We partner with leading companies to match in-demand top talent with rewarding creative jobs, with the goal of promoting long-term success.
Sparks Group helps staff creative positions including:
- Graphic designer
- Web designer
- Art director
- Digital marketing manager
- Social media manager
- Content strategist
- Technical writer
- Video producer
- Video editor
- Video engineer
No matter what your company’s creative need is, Sparks Group is experienced in finding and placing high-quality creative candidates who are excited to promote your brand and excite prospects and customers.
By partnering with Sparks Group as your creative staffing agency you will receive a streamlined hiring process that reduces time to hire, saves money, and provides access to a large pool of skilled job seekers.
To learn more about working with Sparks Group for your next great creative hire, complete our form and schedule a free consultation today.